They're watching lives, tapping "add to cart," and buying from creators they trust. The question isn't if your brand should be there — it's why aren't you already?
THE FUTURE OF RETAIL
In China, one livestreamer sold $1.3 billion in a single evening. The US market is projected to exceed $100 billion by 2026. The brands getting in now are the ones that will dominate.
70M+ Americans use TikTok Shop. Your next customer is watching right now.
70% of consumers search for products on Instagram. Make discovery instant.
Video commerce captures 43% of all social sales. Going live is the new storefront.
Whether you need a full-service partner or a gameplan, CopperWire Agency gets your brand selling where your customers already are.
ABOUT CWA
CopperWire Agency (CWA) was built on a simple observation: brands are spending millions on ads that people skip, while a new generation of buyers is making purchasing decisions in real-time, on live streams, through creators they trust, inside the apps they're already using for hours every day.
We don't just understand the social selling marketplace — we've been building inside it. The CWA team has generated hundreds of thousands of dollars in live commerce sales across TikTok, Instagram, and emerging platforms. We've helped large companies launch into live selling, partnered with small businesses to find their audience, and turned individual sellers into brands. We've been deep in the trenches of social selling for over two and a half years, developing strategies through real-world testing, not textbooks.
Copper isn't someone who studied social media in a textbook and decided to consult on it. She's been living it. In 2021, at just 14 years old, she created her first TikTok account — and within four months had built a following of 30,000. That wasn't luck. That was an intuitive understanding of how content moves, what captures attention, and how to turn viewers into a community.
Since then, Copper has only gone deeper. She built her own brand on Depop, became a live host for major brands on TikTok Shop, and has personally driven hundreds of thousands of dollars in sales across platforms — for companies ranging from household names to solo entrepreneurs just getting started. She doesn't just understand the social selling marketplace; she's one of the people shaping it.
What makes Copper different isn't just the results — it's the instinct. While traditional marketers are still learning the platforms, Copper grew up in them. Social media isn't a tool she picked up; it's a native language. The algorithm isn't a mystery to decode — it's a rhythm that comes naturally. This is exactly what makes her the ideal person to guide your brand into social selling: she has her finger on the pulse of what's happening right now, and she can feel what's going to work tomorrow.
"Most consultants learned social media. Copper was raised by it. She's part of the generation that doesn't just use these platforms — they think in them. That's not something you can teach."
A true social media native with real revenue to prove it.
Hundreds of thousands in documented sales across multiple platforms and industries.
We don't just use the platforms — we think in their language.
We've built brands AND sold for brands. That dual lens is rare.
From your first live to a full social commerce operation.
Social selling is the practice of using social media platforms — TikTok, Instagram, Facebook, and more — to discover, connect with, and sell directly to consumers. It's not just posting product photos. It's going live, building trust in real-time, and turning viewers into buyers while they're still watching.
Think of it as the digital evolution of the in-store shopping experience — except your store is open 24/7, your audience is global, and your sales associate is a creator your customers already follow and trust.
THE CHINA BLUEPRINT
In China, social commerce is already a way of life. Livestream shopping generated over $200 billion in GMV on Douyin (TikTok's Chinese counterpart) in 2024 alone — with 63% of all orders coming through livestreams.
Viya, known as China's "Queen of Livestreaming," routinely sold millions of dollars in products per night — flash-selling everything from cosmetics to houses to a literal rocket launch service. On Singles' Day, China's biggest shopping event, she moved $1.3 billion in merchandise in a single evening. Her audience of 37 million+ viewers made her shows bigger than the Super Bowl in engagement.
China's live commerce ecosystem is 5-7 years ahead of North America. But the gap is closing fast — and that's exactly where the opportunity lies.
CNBC: Why Amazon, TikTok & YouTube Are Betting Big On Livestream Shopping
Watch on YouTube →
Most US brands haven't started. The ones who move first will build audiences before the market gets crowded — just like early Instagram brands dominated their niches.
TikTok, Instagram, and YouTube are pouring billions into their shopping features, creator funds, and live commerce tools. They want you on their platforms selling.
114 million Americans are already buying through social media, and that number is growing every month. 60% of TikTok users say the app inspires their purchases.
We don't have to guess what works — we can see what's already generated hundreds of billions in China and adapt it for the North American market.
Ad costs are rising everywhere. But organic reach through lives and creator content? Still massively underpriced. This window won't last forever.
The brands that start social selling today will own the marketplace tomorrow.
SERVICES
Three ways to plug in, depending on where you are and where you want to go.
CopperWire Agency embeds directly with your team. We handle strategy, go live for you, manage your social storefronts, and scale your social selling operation from zero to revenue.
Not at all. Most of our clients are brands that sell products through traditional channels and want to tap into the social selling opportunity. We meet you where you are.
Primarily TikTok (including TikTok Shop and TikTok Lives), Instagram, and Facebook. We're also exploring emerging platforms so you're always ahead of the curve.
Some clients see their first sales within the first week of going live. The full strategy typically takes 30-90 days to ramp, but the beauty of live commerce is the feedback is immediate.
Almost anything — fashion, beauty, home goods, food, tech accessories, fitness gear, and more. If it can be demonstrated, unboxed, or told a story about, it can sell on social.
Fill out the form below and the CWA team will personally reach out within 24 hours to talk about your brand, your products, and how social selling can change your business.